Let’s WRITE YOUR BOOK already, shall we?

 

Hey, you! I KNOW YOU. YOUR BOOK would BE ON SHELVES by now, it's just that…

 
 

Where’s the time?

You have a full-time job and a family—you don't have 3+ hours a day to write. If you could somehow fit writing an entire book into your schedule, you would, but you aren’t going to overhaul your life.

What if it’s bad?

You might carve out the time if you knew you could write a good book—but how do you know if it’s going to be worth it before you’ve wasted 9+ months of your life?

Random Ralph didn’t like your verb choices.

In the last creative writing class you took, feedback from your classmates left you running and screaming in the other direction, and you haven’t looked at those pages since.

Enter: THE BOOK INCUBATOR™ with me, 3x novelist Mary Adkins

 

THIS IS THE PROGRAM I WISH I’D HAD WHILE WRITING MY FIRST NOVEL AND STOMACHING OH-SO-HELPFUL (NOPE) COMMENTS FROM RALPHS.

 

… and Rufi Thorpe

 

ONE OF MY FAVORITE NOVELISTS & THE BEST CREATIVE WRITING TEACHER I EVER HAD, BACK BEFORE I’D PUBLISHED MY NOVELS.

 

… and Greg Marshall.

 

FUNNY, MASTERFUL MEMOIRIST, AND ONE OF MY FAVORITE PEOPLE. SOON TO BE ONE OF YOURS, TOO.

 
 

For 12 MONTHS, you’ll get:

(DON’T WORRY, IT’S EASY TO EXTEND IF YOU NEED TO)

 
 

A CURRICULUM that fits into YOUR LIFE

In bite-size lessons, you’ll learn to write, revise, and pitch your book, and it won’t take you hours a day. That’s right: you will write a good book without losing your job, killing your plants, or forgetting your family’s names.

Your dream WRITING COMMUNITY

Look no further for a writing group. Our hand-selected group of committed writers working toward the same goal are cheering you on. And maybe even sending you ice cream when you knock it out of the park.

FEEDBACK from EXPERTS, not Ralph

Our high-credentialed editors from the nation’s top publishing houses (Penguin Random House, HarperCollins, and more) will give you the feedback that you need. And yes, they’ll be reading your entire draft—that’s included.

 

Just a FEW BOOKS our team’s editors have helped BRING TO LIFE

 
 

(Quick note: These authors are not graduates of The Book Incubator (which is barely two years old—not nearly old enough to have this kind of backlist). Our program’s editors worked on these books as part of the individual authors’ publishing teams. We share this collection of books to showcase our editors’ qualifications, not to suggest any affiliation with the individual authors.)

 
 

Love for THE BOOK INCUBATOR™:

 
 

2022 Finalist for the EdTech Trendsetter Award

 
 
GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE GET YOUR BOOK DONE
 

GIVE US 30 MINUTES A DAY, 5 DAYS A WEEK, AND YOU CAN:

  • ...finish a solid draft of your book in 4-5 months.

  • ...rediscover the joy of writing. Writers in this program are delighting in the creative process (truly, see our testimonials!).

  • ...get a literary agent within the year and sell your book. We will show you the exact steps to take.

TODAY: You’ve got a book idea.

 

SIX MONTHS FROM TODAY: You’ve got a book. On its way to bookstore shelves.

 

 Say GOODBYE to:

Random writing classes

Getting an MFA (only to have not yet finished a book)

Someone to help you find an agent (and still not have one)

Hiring a developmental editor

 

THIS IS IT: the last BOOK WRITING PROGRAM you need.

 
 

 It gives you EVERYTHING you need to WRITE YOUR BEST BOOK and GET IT ON SHELVES:

 

 YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS YOUR MENTORS

 

 Hi, I’M MARY!

I'm the author of the novels When You Read This (Indie Next Pick and “Best Book of 2019” by Good Housekeeping), Privilege (Today.com “Best Summer Read”), and Palm Beach (New York PostBest Book of 2021” and “like a sandy beach, equal parts beautiful and uncomfortable” according to the Associated Press).

My books have been published in 13 countries, and I've written for the New York Times, The Atlantic, Slate, and more. I founded an MFA-alternative, The Book Incubator, which has now helped hundreds of writers finish their books over 12 months (95%, in fact!) and continues supporting them through publication (yes, forever!).

When I’m not writing, I’m probably building a fort with my 6-year-old son Finn or bathing with an overpriced Lush bath bomb. I live in Dallas, where I spend my free time trying to domesticate a stubborn tabby and shamelessly watching reality TV.

I'm excited to invite you to join The Book Incubator™ so I can get to know you and help bring your book into the world!

 

JUST A FEW PLACES MY BOOKS HAVE BEEN NAMED ON “BEST BOOKS” LISTS:

 

 

 And hi, I’M RUFI!

I’m author of the novels The Knockout Queen (Pen/Faulkner Finalist), Dear Fang, With Love, and The Girls from Corona Del Mar (long listed for Dylan Thomas Prize & First Novel Prize). I live in California with my husband, two sons, and a highly opinionated bull terrier named Coco.

I grew up in Southern California, the only child of a single mom who read (and still reads! And writes!) voraciously. I was kind of an unhappy and weenie-ish child, and books were my salvation. I got my MFA in Creative Writing from UVA in Virginia, where I waited tables to make money. After graduate school I started teaching academic writing at the college level and found I loved it.

When Mary invited me to teach for The Book Incubator™️, it literally felt like a dream come true. She and I have a really similar pedagogical approach grounded in the fundamental belief that writing is a teachable skill. It isn’t something only 1 in 1,000 people can do. Being a storyteller is a common gift. Your uncle who makes everyone laugh is a storyteller, your most gossipy friend is a storyteller…and if you’re here, you’re probably one, too. What makes a good writer isn’t talent. It isn’t being special or chosen or profoundly gifted. What makes a good storyteller is being someone who loves stories. 

If you write a good enough book, eventually someone will publish it, even if you have zero connections. I believe this with my heart and soul, because it happened to me, and I’ve seen it happen for countless students. 

I can’t wait to help you bring your book to life.

 

my accolades:

 

 

 And hi, I’M GREG!

I’m the author of the memoir Leg (Lambda Literary Award Finalist and one of the Washington Post’s best books of 2023). Leg is a book about family, disability, and coming of age long as a gay man with cerebral palsy. I mean, that’s what I say it’s about. What it’s really about is how we take scraps of memory, old photos and embarrassing texts, weird family legends—even acne commercials from our childhoods—and whip them into stories. It’s a book about how we can surprise and delight ourselves with the truth.

Like many of us, I can point to the handful of great teachers who changed my life. They were the ones who made my world in the suburbs of Salt Lake City, Utah, a little bit bigger. It was these teachers’ lessons—on Nefertiti’s tomb or Toni Morrison’s Beloved—that made me want to find my place in it.

I studied journalism in college and became a newspaper reporter in my twenties. A little later on, I got my MFA in fiction and screenwriting from the Michener Center at the University of Texas at Austin. I’m now approaching my fifteenth year in Austin. Almost nothing has changed in that time—I’m still writing, still arguing with my husband about the plot points in Mad Men—and almost everything has. I sometimes sport a middle-aged mustache and an even more middle-aged Speedo at Barton Springs. We have a dog. And a child. I wear the kind of giant gold glasses Jennifer Aniston might have on at a table read.

Probably as a result of my over-education in multiple writing genres, I think we make too much of genre in the writing world. We should use all the tools in the toolkit: the wild imagination and stylistic diversity of fiction, the structure of screenwriting, the research and careful logic of journalism, the humor of standup. Even the simple techniques we first learn writing five-paragraph persuasive essays in tenth grade can be helpful.

At the same time, because we’re writing about real people and events, memoirists have to consider things fiction writers don’t. How do we depict our subjects ethically? What material is fair game and what is out of bounds? How do we conduct interviews? How do we tell the difference between necessary research and internet rabbit holes? And how do we go about pitching nonfiction pieces to editors, agents, and publishers in the first place?

I’m not one of those people who pronounces memoir “memwah.” I’m a sucker for celebrity stemwinders, but I don’t think you have to be famous to have a story to tell.

I can’t wait to hear yours.

 
 

Our in-house EDITORS

MEET OUR COACHES WHO WILL BE READING YOUR WORK AND GIVING YOU FEEDBACK…

EMMA DRIES

ASHLEY STROSNIDER

ANDREA ROBINSON

EMMA DRIES, EDITOR

Emma Dries is a writer, editor and teacher. She cut her teeth editing best-selling and award-winning authors at Alfred A. Knopf, Doubleday and Ecco Books. She received her MFA in Fiction from Johns Hopkins University, where she also taught fiction and poetry. 

Her writing has been published in Outside, Literary Hub and Bookforum and she was the finalist for the Boston Review 2021 Aura Estrada Short Story Contest.

 

Just a few books EMMA has edited…

 

 

ASHLEY STROSNIDER, EDITOR

Ashley’s clients include traditionally published authors, indie writers, agents, and small presses. She recently served as managing editor at Prairie Schooner and the African Poetry Book Fund. She holds an MFA in creative writing from the University of South Carolina, where she was a James Dickey Fellow. Her work appears in Monkeybicycle, Joyland, New South, Fifth Wednesday, and Smokelong Quarterly, among others.

When she’s not editing, hiking, watering 40+ houseplants, or watching hockey, she’s working on a novel of her own.

 

Just a few books Ashley has edited…

 

Andrea robinson, EDITOR

Andrea spent over a decade as an acquiring editor at Penguin Random House, working on key titles for Knopf, Doubleday, Pantheon, Vintage and Anchor Books. Prior to that, she was on the editorial team at The Book of the Month Club, where she evaluated hundreds of titles for club inclusion.

In 2016, she made the decision to carve out more time for doing what she’s always loved best: sitting down with an author's manuscript and collaborating to figure out what's working and what could be working better.

Books she’s edited have appeared on the bestseller lists of The New York Times, USA Today and more.

 

Just a few books Andrea has edited…

 

100%

PERCENTAGE OF INCUBATOR MEMBERS QUERYING AGENTS WHO GET FULL MANUSCRIPT REQUESTS

3/5

FRACTION OF WRITERS IN THE PROGRAM WHO LOVE IT SO MUCH, THEY RENEW FOR YEAR 2

95%

PERCENTAGE OF INCUBATOR MEMBERS WHO FINISH WRITING THEIR BOOKS

74%

PERCENTAGE OF WRITERS IN THE PROGRAM WHO ALSO HAVE A FULL-TIME JOB

 

Let's break down YOUR YEAR in THE PROGRAM.

 
 

(YOU DON'T HAVE TO START AT THE BEGINNING—YOU CAN ENTER THE PROGRAM AT ANY POINT BASED ON WHERE YOU ARE IN YOUR PROCESS.)

 
 
 
Write a Book Program | The Book Incubator

WRITE YOUR DRAFT (3-4 MONTHS)

 
 

REVISE YOUR DRAFT (1-2 MONTHS)

 
 

GET & INCORPORATE FEEDBACK (2-4 MONTHS)

 
 


And to top it all off …

 

 BRAND NEW publishing SUPPORT

 
 

Your book was born and grew up in your first 12 months in the Incubator, now you’re kicking it out of the house and it has to get a job. 

How does it pay its taxes?
Where do you take the garbage when it’s full?
How does it make pancakes?

 

GET READY TO ENTER, AT NO ADDITIONAL COST …

 
 

THE PUBLICATION ROOM:
The (Most Important) Part of the Program (After Your Book is Done)

 
 
 

How do you write a query letter—and is yours any good?
What on earth is this required 800-word synopsis?
And what does it mean when an agent says they weren’t “taken with the writing?”

At the end of your 12 months writing, revising, and polishing your novel or memoir with us, you’ll enter The Publication Room. 

The Publication Room is where we’ll help you navigate how to get your book published.

At these live meetings focused solely on publication, no question is off the table—get pitch materials reviewed, commiserate with your fellow writers in the pitching stage, and learn how to read between the lines of rejections from agents and publishers. 

We’ll create your publication strategy alongside you, whether you’re aiming for a “Big 5” publisher, a smaller press, or a third option (self- or hybrid-publishing). With our small but mighty team, we have expertise across the board.

 

IN CASE you’re wondering...

 

What if I finish everything quickly and have extra time in the program?

Easy—you’ll start your next book!

What if I don’t write quickly and run out of time?

No worries—you can simply extend.

Sample LIVE Lessons

 Writing Lessons
with Mary

  • The 3 Mindsets: Writing, Reading, Revising

  • The Writer as Frontman: How to Chart Your Reader's Experience

  • Interiority Makes or Breaks Your Book (and How to Write It)

  • How You Must Start Any Scene: The 4 Ws (Who, When, Where, What)

  • The Saggy Middle: How to Face the Inevitable Existential Crisis

  • Zooming In and Out: Scenes vs. Overviews (and When to Use Each)

Revising Lessons
with Rufi

  • Details are Free of Charge: Using Detail to Supercharge Your Work

  • Trouble-shooting Character Arc: What Does it Mean to Say a Character Has Changed?

  • Under The Hood: Reverse Outlining Your Plot

  • Narrative Rhyme: Using Recurrence as a Tool for Narrative Meaning Making

  • What Should a First Chapter Accomplish?

  • Unforgettable Characters: How to Make the Reader Fall in Love

★★★★★

 HOW MUCH does it COST?

 

Real talk: the Book Incubator™ is a big investment.

 
 

IT’S LESS THAN AN MFA BUT MORE THAN A WRITING CLASS (OR 10).

 
 

But for the serious writer, it will ultimately save you money (and, more importantly, time).

 

Costs YOU ARE SAVING by joining The Book Incubator:

 

 Random writing classes: $7,000+

At an average of $350+ a pop for a 6-week course, taking 4 of these comes to $1,400 yearly (only a season’s worth of instruction, for that matter). Most writers spend 4-5 years hobbling together classes until they’ve finished a book. That’s 24 classes, or $7,000+, over half a decade to complete one book.

Hiring a developmental editor: $4,000+

A good developmental editor costs at least .04 a word. For a 95,000 word manuscript (an average length), that’s going to be around four grand.

 An MFA: $85,000+

This estimate is a little low—a Columbia University MFA is currently $146,480. (And many MFA grads haven’t finished a book—we know, because many of them have joined this program!)

Someone to help you find an agent: $2,000+

Getting a literary agent is an insider’s process: you have to know the rules to do it the right way. Otherwise, you’re wasting your time. Hiring someone to help you in the way that we do inside The Book Incubator™ will cost you around $2,000.

 

Total estimated saved: $13,000 - $150,000+

 

 WHAT’S INCLUDED:

(IN THE LAST BOOK WRITING PROGRAM YOU NEED)

  • Mary’s 3 signature courses: The 12-Week Book Draft, Revise Your Book the Right Way, and Get a Literary Agent Starter Kit

  • 12 months of live weekly writing & revising lessons led by Mary (writing) and Rufi (revising)—choose your live meeting based on where you are in your process, or come to both!

  • Monthly Q&A calls with Mary & Rufi—get your questions answered & discussed live (plus a Q&A call specifically for memoirists with our memoirist-in-residence)

  • Weekly co-writing sessions if you like writing with others (currently 4 offered per week)

  • Critique submissions on your work from our professional editors 

  • 1:1 calls with our team to support you (as many as you need)

  • Full editorial read of your completed manuscript to ensure you’re ready to pitch

  • Lifetime publication support inside The Publication Room

  • 50+ hours of cataloged & indexed coaching calls

  • 24 months of private alumni forum after you graduate

 

TOTAL VALUE OF THE BOOK INCUBATOR™: $18,494

 

YOUR PRICE:
$11,300 if you pay in full

 CAN’T AFFORD IT? A few words FROM MARY:

 
 
 

 Join THE BOOK INCUBATOR™

PAYMENT
PLANS

3 PAYMENTS OF $3,767

OR

$3,200 ONCE + 11 PAYMENTS OF $800

PAY IN
FULL

ONE TIME PAYMENT OF $11,300

SAVE $700 when you pay in full

 

SPECIAL OFFER FOR A LIMITED TIME:

EXTENDED PAYMENT PLANS

12 PAYMENTS OF $800

OR

18 PAYMENTS OF $670

As to your Qs

  • No problem! You start wherever you are in the process. If you have a full draft written and ready to revise, you'll start with the revision modules, then move into feedback and a second revision. After your second revision based on feedback, you'll pitch your book, and while you're waiting to hear from agents, you'll start a draft of your next book with us. See how easy it is? You'll get your full value out of your year in The Book Incubator™ no matter where in the process you join.

  • Right away. The moment you enroll we'll set up an onboarding meeting to get you going, and you can be at your first live meeting the day you join (if there is one that day).

  • Self-publishing authors are also welcome to join the program. You won't be pitching your book during the pitch phases, but you'll be laying the groundwork to publish yourself, which is equally as much (if not more!) work, so you'll have plenty to do. Our in-house editor, Ashley Strosnider, has worked with dozens of self-published authors.

  • Sure! Most people do. It’s helpful to be able to work on a new book while you set the other side to rest, or while you’re pitching it.

  • For a year after you complete the program (so for a total of 2 years), you’ll retain access to all evergreen videos in the curriculum: the 3 courses and our archived catalog of 50+ hours of group coaching calls. If you’d like to extend that access further in order to maintain access to ongoing live meetings and recordings, you’re welcome to for an additional fee.

  • No. You write it—we can help you write your best one, and pitch it well. But we don’t control the publishing industry, the market, or your story. Nor do you, for that matter. What we do guarantee is that you’ll be as set up for success as any writer can be. You’ll have the tools, resources, and support to be an outstanding writer with the business know-how to succeed.

  • It varies. We keep the program a size at which we (Mary included) are able to have personal relationships supporting every person who is a member. Attendance at meetings fluctuates—sometimes 10 people are present, other times it’s 30. You will not disappear. You will not get lost. We will be checking in on you and holding you accountable to the goals that you set (in a good way).

  • Nope! You shouldn’t. The program includes a Pitch Readiness Read by one of our editors—they’ll read your entire manuscript and give you feedback before you start pitching.

  • We’ve got an entire team of talented and experienced writers to support you in The Book Incubator™️.

    Click here to meet our team.

    P.S. Can you believe that the TBI team likes Candy Corn over Almond Joy bars and every single one of them loves Maroon 5?! Every. single. one.

  • We all have things that come up. If you have something you know is coming (for example, giving birth, or major surgery) reach out to us now at hello@maryadkinswriter.com so we can make a plan that works for you. We are compassionate human beings and are on your team!

  • This program is tailored to long-form narrative books—novels and memoirs (whether they're written for adults, young adult, or middle grade). You can join if you're working on a how-to, business, or picture book, but just know that while the process discussions will be useful to you, much of the content around craft won't be as relevant to your project.

  • No. We accept approximately 30% of applications, depending on the month.

  • If you can’t make the live meetings, you’ll be able to watch the recordings. Right now, live meetings are mid-day on Tuesdays and Thursdays. Co-writing sessions are at various times throughout the week.

  • You’ll have the option to extend, and over 50% of people do—not because they haven’t reached their goals, but because they have, and they want to remain in the program for the next phase of their careers! (It’s an incredible satisfaction rate that we’re very proud of 🙂.)

  • Zero question. This is the absolute best thing you can do for yourself to improve your craft.

  • There are no refunds or cancellations—so be certain before you join. This is a small, high-touch coaching program. Once you sign on, you're part of the community and get access to everything instantly, which is important so that you can start where you need to start. We screen all applicants very closely, only selecting people who are dedicated, passionate, and driven to write their books during this program and to learn from and support their fellow writers. Allowing cancellations or refunds would force us to reserve content past a certain trial point, jeopardizing the value of the program for members. It would also be detrimental to the tight-knit community to offer departures mid-stream. Further, it's powerful to commit to and stick with that commitment. For all of these reasons, refunds are not consistent with our overall philosophy, curriculum design, and approach. Luckily, no one has ever been dissatisfied or asked for one!

  • The program is not even two years old as of this writing—our very first members are currently landing agents and getting book deals! So yes, there are a few—a number that’s growing every day. And the coaches/editors in the program—Mary, Rufi, Ashley, Emma, and Andrea—have personally worked with dozens of writers to publish successfully, and you can find some of their books showcased above. You’re in good hands. :)

 Our COMPANY VALUES

  • From employee salaries to the kind of writers we invite into our program, our company is built on a commitment to above-average ethical practices. We pay our employees well, eschew slimy sales tactics, believe in empowering everyone who comes into contact with our business, from employees to prospective clients, and are dedicated to advancing the writing careers of marginalized groups. We do this out of a sense of shared corporate responsibility, not altruism; we believe in higher corporate ethical standards.

  • The transcendent logic of creativity is at the heart of everything we do and teach. Through a collective pursuit of creative openness, we encourage writers to discover the stories asking to be told. When we are open, surprises arise, dreams get bigger, and our books wind up wiser than we are. In the process, we, too, become wiser.

  • The stories we read, see, and hear shape our world and therefore must reflect its diversity. Further, all writers are obliged to actively work against doing harm to any group in their writing, especially any historically oppressed, marginalized, or misrepresented group. By advancing writers from all backgrounds, and by teaching all writers to approach their storytelling with a proper respect for research, boundaries, and care in regard to writing about characters with diverse backgrounds, we prioritize the constant seeking of a more just world.

  • Flourishing is not a zero sum game, and a win for one is a win for all. Our company’s success is directly tied to our employees’ and clients’ success. All boats rise together.

  • We believe in the unique value of every writer’s story. With adequate nurturing, every story begging to be told will ultimately find its time and place to be shared. And when an honest, true story finds its place in the world, the world is better off.

GOT A QUESTION WE HAVEN'T ANSWERED?

JUST EMAIL US: APPLY@THEBOOKINCUBATOR.COM

 

 Enroll before the price goes up in 2025

 

1 PAYMENT OF $11,300

3 PAYMENTS OF $3,767

OR $3,200 PLUS 11 PAYMENTS OF $800

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